Shirts designed by Jane Lynch, Alan Cumming, Idina Menzel,
Chelsea Handler and Cyndi Lauper
The Give a Damn Campaign, a project of the True Colors Fund, is pleased to announce new additions to our Celebrity T-Shirt Project presented by Van Gogh Vodka. The limited edition shirts, which promote messages of equality and acceptance, are now on sale to celebrate Gay, Lesbian, Bisexual and Transgender Pride Month. 100% of the sale proceeds will support the work of the Give a Damn Campaign.
Co-founded by Cyndi Lauper, the True Colors Fund’s Give a Damn Campaign encourages everyone, especially straight people, to get informed and get involved in advancing gay, lesbian, bisexual and transgender equality. At the organization’s star-studded sold out “Home For The Holidays” benefit concert on December 4th at New York’s Beacon Theatre, Cyndi Lauper unveiled the first Give a Damn Campaign t-shirt, designed by Cyndi herself and presented by Van Gogh Vodka.
Adding to the collection this summer, four brand new t-shirts have been designed by the following celebrities:Emmy Award-winning actress Jane Lynch, Tony Award-winning artists Alan Cumming & Idina Menzel and comedian Chelsea Handler. “I am thankful to Van Gogh Vodka for their support of this exciting new project and to Jane, Alan, Idina and Chelsea for their unwavering commitment to equality,” said Cyndi Lauper, co-founder of the True Colors Fund and Give a Damn Campaign.“Their inspiring designs convey messages of understanding and acceptance that will encourage others to join us in giving a damn about gay, lesbian, bisexual and transgender equality.”
“Van Gogh is very enthusiastic to have our partnership efforts with Give a Damn Campaign expand into a new dimension of awareness. T-shirts have long been the billboard for generations to express themselves and give voice to a cause,” said Norman Bonchick, Chairman and CEO of Van Gogh Imports. “LGBT equality remains an important right of our time and Van Gogh is proud to be a part of such a great cause.”
Made possible by the support of Van Gogh Vodka as part of the brand’s long-term partnership with the non-profit organization, the Give a Damn Campaign Celebrity T-Shirt Project follows up Van Gogh’s Cocktails without Prejudice™ program: on March 28th, over 60 bars and restaurants across the country served Van Gogh’s signature Give a Damn Martini, with a portion of proceeds donated to the Give a Damn Campaign.
Van Gogh Vodka is proud to introduce their new Cocktails without Prejudice campaign and its signature cocktail, the Give a Damn Martini. The new program, will be executed today, March 28, 2012, honoring Van Gogh Vodka’s partnership with the Give a Damn Campaign, with a portion of proceeds from on-premise sales of the cocktail benefiting our work.
“The Give a Damn Campaign is excited to be a part of Van Gogh Vodka’s Cocktails without Prejudice,” says Cyndi Lauper, co-founder of the Give a Damn Campaign. “The company’s commitment to raising awareness and funds for our shared mission is truly inspiring. It is time for things to change and through this program we will be able to make a real difference in encouraging everyone to give a damn about equality.”
Created by master mixologist Jonathan Pogash, the Give a Damn Martini will be available at over 60 locations across the country. For eachmartini sold, $1 will be donated to the Give a Damn Campaign. A full list of participating locations can be found here.
“We are excited to share the Give a Damn Martini with consumers and hope that the cocktail spurs conversations regarding the Give a Damn Campaign’s important message,” says Norman Bonchick, Chairman and CEO of Van Gogh Imports. “We are thrilled to kick off our Cocktails without Prejudice program celebrating our partnership with this worthy organization.”
Give a Damn Martini
Created By The Cocktail Guru, Jonathan Pogash
1½ oz. Van Gogh BLUE Triple Wheat Vodka
¾ oz. POM pomegranate juice
¾ oz. Monin cinnamon syrup
Top off with 1½ oz sparkling wine
Shake first three ingredients very well with ice and strain into a martini glass. Top off with chilled sparkling wine and garnish with a sweetheart candy.
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